How to Pitch Your Freight Forwarding Services Effectively at a Conference
- FNC America
- Mar 6
- 3 min read
Attending a freight forwarding conference is a golden opportunity to connect with potential partners, secure new business, and expand your global network. However, making a lasting impression requires more than just handing out business cards. You need a well-structured pitch that highlights the value of your freight forwarding services while engaging your audience.
In this blog, we’ll walk you through the best strategies to craft and deliver a compelling pitch at an industry conference.
1. Know Your Audience
Before you step into the conference hall, research the attendees. Are they freight forwarders, logistics companies, exporters, or importers? Understanding their needs will help you tailor your pitch effectively.
If you’re speaking to an exporter, emphasize how your services streamline international shipping and customs clearance.
If you’re meeting a retail supply chain manager, highlight your warehousing and distribution capabilities.
If you’re engaging with a fellow freight forwarder, focus on your niche routes, competitive rates, and reliability.
By personalizing your pitch, you show that you understand their challenges and have solutions ready.
2. Craft a Clear and Concise Elevator Pitch
Your pitch should be short, engaging, and informative. Avoid jargon and keep it under 60 seconds. Here’s a simple structure:
Who you are: “Hi, I’m [Your Name] from [Company Name], a global leader in freight forwarding services.”
What you do: “We specialize in [Air Freight, Sea Freight, Warehousing, Customs Brokerage, etc.].”
Your Unique Selling Proposition (USP): “Unlike others, we provide real-time shipment tracking, dedicated customer support, and cost-effective solutions tailored to your needs.”
Call to Action: “Let’s schedule a time to discuss how we can collaborate.”
A strong elevator pitch sparks interest and encourages further conversation.
3. Highlight Your Competitive Advantage
What makes your freight forwarding services stand out? Is it your extensive agent network, superior customer service, or innovative technology? Whatever it is, highlight it clearly.
Reliability: “We have a 98% on-time delivery rate.”
Technology: “Our platform offers real-time tracking and digital documentation.”
Global Reach: “We have partners in over 100 countries.”
Cost Efficiency: “Our volume contracts allow us to offer the best rates.”
Numbers and facts build credibility and trust.
4. Engage in Meaningful Conversations
A conference is not just about selling but also about building relationships. Instead of jumping straight into your pitch, start by asking questions:
“What challenges do you face in freight forwarding?”
“What regions do you frequently ship to?”
“What’s the most important factor when choosing a logistics partner?”
Once you understand their needs, position your services as the solution.
5. Use Visuals and Digital Tools
Many attendees will meet dozens of people in a day, so make your pitch memorable with visuals:
Brochures: Keep them visually appealing and to the point.
Presentations: Use a tablet to showcase a quick deck with key stats and case studies.
QR Codes: Link to your website, testimonials, or a digital portfolio.
Technology makes your pitch more engaging and professional.
6. Follow Up After the Freight Forwarding Conference
A great pitch is wasted if you don’t follow up. Within a few days after the conference, send a personalized email or message:
Thank them for their time
Remind them of your key services
Suggest a follow-up meeting or call
Share relevant content, such as case studies or testimonials
Staying proactive keeps you top-of-mind and increases your chances of securing a deal.
Turn Your Freight Forwarding Conference Pitch into Success
Pitching your freight forwarding services at a conference requires preparation, confidence, and the ability to connect with people. By crafting a strong pitch, highlighting your unique value, and following up effectively, you can turn conference interactions into long-term business relationships.
Looking to network with top freight forwarders?
Comments